If you want a lot of traffic to throng your website or blog, you need to adopt some effective off-page SEO techniques. First, off-page SEO techniques are activities you do outside the limits of your website. it can be your mentions, social media marketing, influencer marketing, guest blogging, etc. However, you are advised to start with on-page SEO techniques first before you move to off-page SEO techniques.
One of the ways you can handle your off-page SEO techniques if you don’t have the knowledge or time is to outsource it. You can see online marketing agencies reviews on Britainreviews.co.uk. From the reviews, you will see the companies that other people have employed to manage their own SEO. You will also see how they rated the services provided by the customer. From the ratings, you will get to know if the company delivers on their SEO promises or not. You will also get to know if you would want to patronize the company or not. Here are some of the best off-page SEO techniques to adopt:
Build quality links
One of the most important things to do is to build quality links. Link building is used by a lot of professionals around the world and it is very effective if you know how to do it. In most cases, link ranks higher than quality content. This is because they are considered votes for your brand. However, you should not be so desperate to gather links. If you are, you are playing with fire. Always pay attention to how you are linking and whom you are linking to. Besides, use mostly natural links as they endorse your brand.
Leverage social media
You need to leverage social media to establish your website as an authority in your niche. Right now, the major social media platforms; Facebook, Twitter, Instagram, Google+, etc. are great tools to boost your organic traffic. Besides, they help you engage with your audience, serve them what they need and give you the visibility you crave for. They are also the best place for brand advocacy. Shares and likes can be the magic you need to catapult your website to your next level of performance. To get more results on social media, ensure you are responsive to comments about yourself. Also, befriend the thought leaders in your niche and treat your online reputation like a precious asset.
Opt-in for email marketing
Another technique is to start email marketing. You should not only stop at attracting visitors to your website and watching them go away. If you notice, almost every reliable website has a subscription box. You should have that too. When people subscribe by leaving their email addresses in the box, you can send them rich information and news regularly. By doing that, you are building a community of loyal fans who will push your brand beyond what you can imagine. However, ensure that you send high-quality content to your email list subscribers so that they won’t opt-out.
Guest posting on other people’s blog and website is still hot. However, you should define why you are doing so from the beginning. Most guest bloggers write spammy and annoying content or advertise their products, which the owner may not like. When guest posting, ensure that your content is fresh, actionable and relevant. Don’t link anything to your website. You can, however, have a byline through which people can contact you should they need your services. By guest posting most time, you will have more quality backlinks and drive more organic traffic to your website.